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‘Sustainability is Hard’: Alcohol Firm BrewDog Loses 250,000 Trees in...
(Photo: BrewDog) In 2021, the Scotland-based alcohol firm BrewDog pledged to plant one tree for every multipack sold of its flagship beer brand. The first saplings hit the ground in 2022, and a little...
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Jack Daniel’s Throws Its Hat Into Crowded Hard Tea Market With New Country...
(Photo: Jack Daniel's) Jack Daniel's is expanding its malt-based Country Cocktails lineup with a quartet of new flavors that puts a twist on the trends. On Thursday, the whiskey giant unveiled Country...
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Soccer Superstar Neymar Júnior Unveils Canned Cocktail and Mocktail Venture
(Photo: Fun Brands) Brazilian soccer star Neymar Júnior is foraying into the lucrative canned cocktail market in partnership with Fun Brands, a Miami-based beverage group. On Thursday, the company...
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‘Life, Liberty and the Pursuit of American Agave’: New Texas-Made Tequila...
(Photo: Ameragave) As America's thirst for tequila grows year after year, a community of domestic distillers is beginning to put twists on the concept under names like "California Agave Spirit."...
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Toast to Earth Day 2024 With These 8 Eco-Friendly Spirits Brands
Across the globe, spirits brands have reinterpreted the eco-friendly ethos with wildly different results. Some adhere to single-estate farming, making sure that every sprig of barley, juniper or agave...
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Butterfly Cannon Spices up Color-Changing Tequila Catalog With ‘Winged King’...
(Photo: Butterfly Cannon) Butterfly Cannon, the U.K. tequila brand that made a splash with colorful flavor infusions, is expanding its catalog with an eight-month ex-bourbon-cask finished reposado....
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Largest Grower of Taihaku Cherry Trees Unveils Seasonally Inspired Cherry...
(Photo: The Alnwick Garden) The Alnwick Garden, an English mainstay known for its elaborate themed displays and famed "poison" garden, is paying homage to Japanese cherry blossom season with a new...
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Brad Pitt’s The Gardener Gin Teams up With Martingale Cognac to Elevate...
(Photo: The Gardener Gin) French spirits producers Martingale Cognac and The Gardener Gin have inked a strategic partnership to synergize their messaging across the American market. The Gardener Gin,...
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Big Cat Botanicals: Karu Distillery Launches Limited Edition Gin to Support...
(Photo: Karu Distillery) Australia's Karu Distillery is teaming up with the Wild Cat Conservation Centre for a one-of-a-kind tribute to Africa's cheetah population. The distillery's new Wilding:...
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‘Unedited, Genuine and Resolute’: Future and Taika Waititi Pour up Shots in...
(Photo: Belvedere Vodka) Hot off the release of his second collaborative album with Metro Boomin in under a month, Future has joined forces with director Taika Waititi for a new vodka-centric ad...
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Kendall Jenner Joins Forces With Emma Chamberlain for 818 Tequila-Tinged...
(Photo: 818 Tequila) Influencer superstars Kendall Jenner and Emma Chamberlain are bringing together their brands for a cocktail kit that's sure to take Gen Z TikTok feeds by storm. Jenner's 818...
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Grey Goose Vodka Incorporates Alpine Water and Sub-Freezing Temperatures Into...
(Photo: Grey Goose Vodka) French vodka giant Grey Goose is expanding its luxury-oriented portfolio with a new expression inspired by the snowy caps of the French Alps. Dubbed Grey Goose Altius, the...
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Olmeca Altos Tequila Recruits ‘Mean Girls’ Star Busy Philipps for Dial-Up...
(Photo: Olmeca Altos Tequila) With Cinco de Mayo on the horizon, Olmeca Altos Tequila is expanding its margarita-centric "emergency" lime delivery service to the U.S. The concept is straightforward:...
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‘Choose Happy’: Mataroa Distillery Goes Green with Cannabis- and...
(Photo: Mataroa Distillery) A hazy green wave is sweeping through Gen Z's choice of liquor. According to a 2022 poll by New Frontier Data, 69% of 18- to 24-year-olds prefer cannabis to alcohol. Across...
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Saint James Rhum Releases Just 2,000 Bottles of Ex-Bourbon Finished 18-Year...
Saint James Distillery, the historic Martinique-based producer best known for its range of rhum agricole expressions, is expanding its catalog with one of its oldest age statements yet. On Wednesday,...
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Pegasus Distillerie Hits the Ground Running With Meteorite-Aged ‘Shooting...
(Photo: Pegasus Distillerie) From outer space-aged bourbon to ocean-fermented wine, the world of novelty-finished alcohol has produced its fair share of alluring, occasionally bizarre releases over the...
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Chattanooga Whiskey Combines Past, Present and ‘Future’ Recipes into...
Chattanooga Distillery founder Tim Piersant is back for his 12th year in a row with a new release in the brand’s Anniversary Blend series. This time around, the experimental Tennessee-based whiskey...
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Four Pillars Gin Collaborates With Lark Distillery to Uncork Its First...
(Photo: Four Pillars Gin) Two Australian brands are teaming up, as Four Pillars Gin worked toegether with single malt whisky specialist Lark Distillery to release a new barrel-aged expression. Located...
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‘Bounty of the Pacific Northwest’: Oregon’s Oldest Distillery Celebrates 90th...
(Photo: Hood River Distillers) The oldest and largest distillery in Oregon is commemorating nearly a century in the game with the promotion of Caitlin Bartlemay to master distiller. Located along the...
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Truly Hard Seltzer Pays Homage to the Infamous ‘Tequila Worm’ With Boozy...
(Photo: Truly Hard Seltzer) Truly Hard Seltzer is expanding its recently launched Tequila Soda line with a sugary reinterpretation of the oft-reviled tequila worm. In honor of Cinco de Mayo, the brand...
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