Fireball Whisky Offers ‘Epic Senior Discount’ To Anyone Born Before 1935 —...
(Photo: Fireball) On Monday, Fireball Cinnamon Whisky toasted the Greatest Generation with its most unexpected campaign to date. From now until the end of the month, anyone born on or before 1935 has...
View Article‘The White Lotus’ Star Walton Goggins Has a Whiskey, Gin and Vodka Brand —...
Walton Goggins arrives at the Vanity Fair Oscar Party on Sunday, March 2, 2025, at the Wallis Annenberg Center for the Performing Arts in Beverly Hills, Calif. (Photo by Evan Agostini/Invision/AP) "The...
View Article$125,000 Bottle of Old Rip Van Winkle Bourbon Shatters Auction Record
(Photos: Sotheby's) This week, Sotheby's auction house sold a one-off bottle of Old Rip Van Winkle bourbon for $125,000, smashing the previous record for the most valuable post-Prohibition American...
View ArticleOld Fitzgerald Bourbon Unites With Tequila Ocho For Limited-Edition Añejo...
(Photo: Tequila Ocho) On Tuesday, Tequila Ocho joined forces with the historic Old Fitzgerald Bourbon for a pair of 12-month añejos that aim to combine flavors of roasted agave with subtle wheat. It's...
View ArticleJim Beam Bourbon Recruits Pineapple For Its First Flavored Spirit in 4 Years
(Photo: Jim Beam) On Tuesday, Kentucky bourbon giant Jim Beam expanded its flavored whiskey catalog with a new Pineapple offering. It's said to be the brand's first new flavored product in four years,...
View ArticlePatrón Was Reportedly Blocked From Exporting Tequila in Alleged Dispute With...
(Photo: Anthony Behar/SipaUSA)(Sipa via AP Images) On Wednesday, the Financial Times reported that Patrón Tequila was temporarily blocked from exporting liquor to the U.S. last month in a disagreement...
View ArticleBooker’s Bourbon Debuts Its First Release of 2025, An Homage to Former Beam...
(Photo: Beam Suntory) On Wednesday, James B. Beam Distilling Co. unveiled the latest release in its ongoing Booker's Bourbon series, simply dubbed "Barry's Batch." The whiskey was aged for seven years,...
View ArticleSetting The Record Straight on 5 Mezcal Myths
A horse pulling a stone tahona to crush roasted agave hearts at a small mezcal distillery in Santiago Matatlan, Mexico. (Photo: Jon G. Fuller / VWPics via AP Images) From exaggerated tales about "worm"...
View ArticleWhy Manhattan’s Latest Bar Only Serves Non-Alcoholic Cocktails
(Photo: No More Cafe) Between Dry January and Sober October, the hunt for non-alcoholic spirits and so-called mocktails has pervaded much of the bartending world over the past few years. Nowhere is...
View ArticleFour Loko Stages a Comeback, Partnering With Gamer Collective FaZe Clan for...
FaZe Clan member StableRonaldo poses for Four Loko. (Photo: Four Loko) It's been a while since Four Loko, the once-caffeinated icon of late-2000s party culture, was front and center in the headlines....
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