(Photo: House of Delola)
Multi-hyphenate actress, singer and dancer Jennifer Lopez announced on Wednesday she's adding another notch to her repertoire with the launch of a pre-mixed margarita cocktail.
Delola Light Margarita is the latest addition to Lopez's fast-expanding mixology line that first hit liquor store shelves last year. Made with blanco tequila and "triple citrus," the cocktail promises to deliver a low-calorie take on one of America's favorite recipes. Differentiating itself from most products in the burgeoning ready-to-drink category, which are sold in cans, Delola is packaged inside embossed 750-milliliter glass bottles.
The House of Delola was first unveiled in April 2023 with a trio of trendy Delola Spritzes. Flavors included a Paloma Rosa Spritz made with tequila and grapefruit, a Bella Berry Spritz made with vodka and hibiscus, and a L'Orange Spritz made with amaro and passionfruit.
The 12.5%-ABV Delola Light Margarita will be the fourth addition to the catalog.
"By introducing Delola to the world, we wanted to provide world-class cocktails without all of the calories and effort. The Delola Light Margarita is fresh and delicious with premium tequila and triple citrus notes," Lopez said in a news release. "I think it's the perfect ready-to-enjoy version of the most popular cocktail! Whether you're bringing a bottle to a BBQ during the warmer months or entertaining and gifting for get-togethers, the convenience and elegance of Delola Cocktails frees you up so you have more time to spend with friends and family."
https://www.youtube.com/watch?v=EJjQqeD0-Nk&ab_channel=JloversJlo
"Jenny from the Block" isn't the only celebrity tossing her hat into the lucrative alcohol market. While past trends have favored tequila, vodka and cognac, high-profile stars are increasingly opting for pre-mixed cocktails as their venture of choice.
A few months after the launch of Delola, actress Blake Lively unveiled a sparkling Betty Booze cocktail line made with bourbon and tequila. Other recent launches include Canelo Álvarez's VMC, Kylie Jenner's Sprinter and Dan Aykroyd's Crystal Head Espresso Martini and Cosmopolitan.
If you want to taste Lopez's twist on the concept, find Delola Light Margarita here.
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