Kylie Jenner Unveils Quartet of Sprinter Vodka Seltzer Flavors Inspired By Palm Springs

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On Wednesday, Kylie Jenner expanded her popular range of Sprinter Vodka Seltzers with four new flavors. Now available in Pink Lemonade, Mango, Strawberry and Pineapple, the breezily dubbed "Palm Springs Pack" is intended as an ode to the California city of the same name in which Jenner owns a vacation home. As it so happens, Palm Springs is also a stone's throw away from Coachella, which is gearing up for its annual festivities next week. The timing of Jenner's announcement is likely less than coincidental.

"Sprinter continues to be such an exciting journey, and I’m so proud of how much people love our product,” Jenner remarked in a news release. “I’m so excited to introduce the Palm Springs Variety Pack — these new flavors are your ticket to a Palm Springs state of mind, and as always, they are true-to-fruit with zero added sugar. I can’t wait for everyone to try them!”

Much like her older sister's 818 Tequila, Kylie has frequently positioned Sprinter as less of an "alcohol brand" and more of a lifestyle brand. What does that mean in practice? Boatloads of branding and tie ins. Sprinter plans to kick off its Palm Springs Pack with an exclusive pool party hosted at the REVOLVE Festival on April 12, alongside chrome Sprinter Vans that are slated to deliver product throughout Palm Springs and California. You'll also find aerial billboards and advertisements throughout various California airports showing off the new flavors. It's an all-star push for a vodka seltzer that's already reached all-star levels of success — unsurprising considering the cultural cachet of the Kardashian-Jenner empire. The first iteration of Sprinter touched down just over a year ago in March 2024.  Introduced in Grapefruit, Peach, Black Cherrry and Lime varieties, each flavor is made with real fruit juice, vodka and sparkling water packaged inside colorful cans featuring a Y2K-inspired logo. Within a month of its debut, Sprinter reportedly sold 140,000 cases at over 10,000 retailers across the U.S. Kylie later partnered with Kendall Jenner's 818 Tequila to create a joint sales venture dubbed Calabasas Beverage Company. Headed by Mike Novy, who holds dual title as the CEO of both Sprinter and 818, the veture plans to establish the Jenner sisters' brands as household names outside the U.S.

“After a year of honing our identity with our classic true-to-fruit flavors, Kylie wanted to channel sun-soaked, poolside days with the Palm Springs Pack,” Chandra Richter, Sprinter's head of product development and supply chain, added. “These four new flavors are a mix of nostalgic, bold, and unexpected profiles—each telling its own story, whether it’s a fresh twist on a classic or a bold take on fruit that sets a new standard in the RTD category.”

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