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“We are delighted to launch CÎROC Colada just in time for the spring and summer seasons, a period where consumers look to connect and enjoy meaningful moments together," senior brand manager Pippa Lewis remarked in a news release. "Whether shoppers are on the go, at a picnic, or gathering with friends, CÎROC Colada is the perfect addition to fridges, helping retailers tap into these occasions and drive sales.”It's the latest in a year packed with news for the popular spirits brand. In July, Cîroc toasted the release of its flavored Limonata expression with a series of pop-up events hosted by actor and internet personality Ricky Thompson. A few months later, the brand debuted its Blue Dot Creative Residency program, an initiative designed to support creatives expand their field "by exploring uncharted ventures." Cîroc was launched in 2003 by Diageo, the British firm known for heavy hitters including Johnnie Walker, Don Julio and Casamigos. The brand's name is intended as a portmanteau of the French word "cime," meaning mountain top, and "roche," meaning rock. All of its vodkas are made using a combination of Mauzac Blanc and Ugni Blanc grapes at the Maison Villevert Distillery in the South of France. [callout-app-promo]
