Image may be NSFW. Clik here to view.(Photos: Clase Azul)
Every year since 2021, luxury tequila icon Clase Azul has rolled out a Day of the Dead-themed bottling at the beginning of October. These flashy, bordering on ostentatious releases usually feature a rare small-batch añejo, plenty of gold flourishes and a $1,000-plus price tag.
This year's iteration, dubbed Día de Muertos Musica Edition, is no different.
On Tuesday, the brand unveiled a purple collectible decanter paying homage to "the vibrant and mystical atmosphere" of the holiday's music. Around the bottle's base, you'll find a scene of skeletons and masked festival-goers strumming guitars and beating drums. The star of the show is a 24-karat gold accordion player dubbed "Catrina" — Clase Azul says her limbs comprise 40 individual parts that can be arranged into different poses.
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But what of the tequila itself?
Master distiller Viridiana Tinoco says that the liquid was aged for a total of 26 months in a combination of American and scotch whisky casks. The second step in the process was split between two barrel types; half the batch was placed in casks from the Speyside region and the other half in casks from Skye. The two were then blended into one, resulting in a final product that balances sweet, fragrant notes with distinct Scottish peat.
“For this edition, I wanted to reinterpret music into sensory chords that evoke nostalgia, seeking to achieve these notes and different nuances through the barrels,” Tinoco told Observer. “On the one hand, [there are] aromas that remind us of incense and candles, and on the other, those delicate sweet notes that are part of the offerings."
Just 10,000 of these plum-purple bottles are being brought to market, available at a suggested retail price of $1,500 each. For comparison, last year's Día de Muertos bottling cost $1,450. The year before, $1,050.
As the price tags rise, so too does Clase Azul's cachet. In addition to its flagship blue-and-white Reposado, arguably the most iconic silhouette from the brand, Clase Azul rolls out a steady stream of limited-edition releases on and off the holidays. Over the past couple of years, we've seen bottles inspired by the Statue of Liberty, regional mezcal and famed Mexican artists. At resale, prices for these one-off drops are known to double, triple or quadruple.
Last year's Día de Muertos release is already being hawked at nearly $4,000. If you want even a fleeting chance of grabbing this year's Music Edition, it's time to strike while the iron is hot.
Clase Azul Tequila Día de Muertos Limited Edition Música Tasting Notes, Per the Brand
Color: Intense gold
Body: Full
Nose: Honey, peat smoke, nutmeg and dried plum
Taste: Peat smoke, honey and cinnamon with hints of chocolate that linger in a smoky finish
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