Tom Holland Doubles Down on Sobriety With Nonalcoholic Beer Launch — Here’s What We Know

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"Spider-Man" star Tom Holland has become the latest A-lister to dip his toes into the nonalcoholic beverage game. On Sunday, a cryptic Instagram post led users to Bero Brewing, a zero-proof beer venture slated to hit the market on Wednesday. As fans pour into the comments clamoring for more details, we thought we'd round up everything we know so far about the brand: According to social media posts, Bero will launch in green, red and white cans described as "Three brews equally familiar and completely new." The overall branding vibe leans athletic. In one video, Holland plays golf while an unseen beer cracks open in the background. Another depicts a tennis player — more than likely Zendaya of recent "Challengers" fame — holding one of the Bero's gold and cream cans. The brand's logo is a stripped-down coat of arms with a fish at its center, a possible nod to the "Marvel" actor's love of fishing. The angle makes perfect sense; nonalcoholic brands often go hand-in-hand with mentions of an "active" lifestyle, perhaps best exemplified by America's best-selling NA beer producer, Athletic Brewing Co.

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Users who sign up on the Bero website are met with the following message:

"This journey has been deeply personal to me," Holland writes. "It all started with a desire to create something meaningful—a way to celebrate and connect without compromise. With BERO, we wanted to craft an alternative that brings all the sophistication and flavour of the best craft beverages, while offering something a little different - something that fits into every moment."

Be it on interview shows or podcasts, Holland has frequently opened up about his nearly two-year journey with sobriety. The actor says it all began with a spur-of-the-moment pledge during Dry January in 2022. He hasn't gone back since.