(Photo: Teremana Tequila)
Dwayne "The Rock" Johnson is bringing back his tequila-centric "Guac on The Rock" initiative for its fourth year in a row. This time around, however, it's running for a full month.
In honor of Cinco de Mayo (and incidentally, his birthday on May 2), Johnson is offering to reimburse $10 to restaurant goers who order guacamole alongside a cocktail made with his Teremana Tequila. Participating customers are asked to upload a receipt of their order to guacontherock.com, after which funds will be sent through Venmo.
As has become tradition, total reimbursement is capped at $1 million nationwide. Unlike previous years — in which the program ran only for the first week of the month — customers are encouraged to participate from now until May 31.
"For Cinco de Mayo and my birthday this year, I'm happy that the Guac will be on the Rock for a full month," Dwayne "The Rock" Johnson said.
"It's a testament to the incredible success of Teremana that we are able to give back to our tremendous bars and restaurants and our loyal fans for a fourth year in a row – in an even bigger way than before. I can't wait to see more people come together to support our nation's hospitality workers and say thank you by raising a Teremana Toast and participating in Guac on the Rock!"
Since launching in 2020, Teremana has worked overtime to distinguish itself from the celebrity-backed competition.
Two years after its debut, the brand attracted German spirits giant Mast-Jägermeister as a key investor. In keeping with a long-standing goal to "internationalize" beyond tequila's usual reach, Teremana is now expanding into foreign markets like the United Kingdom, Germany, Australia, Colombia and the United Arab Emirates where agave spirits are still an up-and-coming cateogry.
The brand has been equally keen to maintain momentum within the US. It has sent out a roving Mana Mobile to feed first responders across the country, signed on as an official partner of the Texas Rangers baseball club and regularly launches playful holiday-themed initiatives.
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