(Photos: Suntory)
A quartet of canned cocktails promises fans of "Squid Game," "Love Village" and other anticipated shows a new way to Netflix and chill as summer turns to fall.
On Wednesday, Netflix Japan unveiled a range of drinks in collaboration with spirits giant Suntory's Horoyoi brand. Unlike typical Horoyoi offerings, which come in red grape, umeshu soda and salty grapefruit flavors, the commemorative releases are pitched as cola sours with an alcohol content of just 3% ABV.
At the front of the pack is a "Squid Game" cocktail whose announcement coincides neatly with the show's upcoming season 2 premiere on Dec. 26. "Love Village," a dating show that follows singles in a secluded manor, is also toasting its return with a themed can.
Other cocktails pay homage to "The Queen of Villians," a new show centered on Japanese women pro-wrestling in the 1980s, and crime drama reality hybrid "Talk Survivor." The cartoonish designs on each can come courtesy of Tokyo-based illustrator Face Oka.
Though Horoyoi may not be a household name in the American market, its popularity in East Asia cannot be overstated. The brand was the 6th best-selling ready-to-drink cocktail of 2023, beating out international heavy hitters like Jack Daniel’s & Cola, Smirnoff RTDs and The Finnish Long Drink. Another of Suntory's brands — -196°C Strong Zero — was the second best-selling, surpassed only by White Claw.
Japanese fans hoping to pick up Horoyoi Netflix Cola Sours can expect them on Nov. 5th at a suggested retail price of ¥148 (US $1.04) each.
If you're thirsty for Netflix alcohol and Japan is out of reach, fret not, for the streaming giant has already plumbed the genre thoroughly. "Emily in Paris" recently debuted a pair of aperitifs in collaboration with Maison Lillet, preceded by a golden "Love is Blind" Chardonnay helmed by Cupcake Vineyards. "Peaky Blinders" has its own Irish whiskey; "The Witcher," a non-alcoholic beer.
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