(Photos: losophē)
"Archer" and "Criminal Minds" star Aisha Tyler is tossing her hat into the booming celebrity-backed cocktail market with the launch of a ready-to-drink margarita dubbed losophē.
Pronounced like "philosophy," minus the first three letters, the imprint is the brainchild of Tyler and industry veteran James Kim, who worked with famed scotch brands including The Macallan, Highland Park and Glenrothes during his tenure at Edrington Group. With their latest launch, the duo aims to put a gourmet twist on a cocktail often associated with bottom-shelf liquor and an unnatural neon green tint.
In place of dyes, corn syrup and artificial sweeteners, the recipe reportedly hinges exclusively on 100% agave tequila, lime and a proprietary triple sec blend. 750-milliliter bottles are now available online at $39.99.
“losophē is truly a labor of love for me. I’m a cocktail lover, but more than that, I’m passionate about quality spirits and the people who craft them," Tyler said a news release. "I knew I found a kindred spirit in James Kim the moment we met over 18-year-old scotch in a tiny pub in Glasgow, Scotland and instantly became fast friends."
While trends of years past favored celebrity-owned tequila, vodka, wine and cognac, the 2020s have brought about a star-studded pre-mixed cocktail craze. Leading the pack is a deluge of citrusy agave drinks.
Since 2023, we've witnessed boxer Canelo Álvarez, actress Blake Lively and multi-hyphenate Jennifer Lopez get in on the action with different renditions of the margarita and paloma. Outside of tequila, the category has held strong with varied debuts from Kylie Jenner, Dan Aykroyd, Kate Upton and not one but two recent brands from Snoop Dogg.
losophē will need to work overtime to stand out from the crowd. Its gold-accented design pays homage to the Japanese art of Kintsugi, a centuries-old technique in which gold lacquer is used to meld ceramics into a more perfect whole. Behind the scenes, the brand boasts an entirely BIPOC executive management team that "takes seriously its aim to be a passionate ambassador of the Mexican cultural roots of its first release."
“Our product is different because we are different – passionate, driven, dedicated to excellence, and devoted to bringing the best product possible to people who love cocktails as much as we do,” Tyler remarked.
While trends of years past favored celebrity-owned tequila, vodka, wine and cognac, the 2020s have brought about a star-studded pre-mixed cocktail craze. Leading the pack is a deluge of citrusy agave drinks.
Since 2023, we've witnessed boxer Canelo Álvarez, actress Blake Lively and multi-hyphenate Jennifer Lopez get in on the action with different renditions of the margarita and paloma. Outside of tequila, the category has held strong with varied debuts from Kylie Jenner, Dan Aykroyd, Kate Upton and not one but two recent brands from Snoop Dogg.
losophē will need to work overtime to stand out from the crowd. Its gold-accented design pays homage to the Japanese art of Kintsugi, a centuries-old technique in which gold lacquer is used to meld ceramics into a more perfect whole. Behind the scenes, the brand boasts an entirely BIPOC executive management team that "takes seriously its aim to be a passionate ambassador of the Mexican cultural roots of its first release."